Ayushmann Khurrana books 400% ! returns on Angel Investment in The Man Company, Emami Acquires the Brand at a valuation of INR 400 crores

Investment

Ayushmann Khurrana delivered one of the many successful films of 2023 with Dream Girl 2. While the actor received a lot of love and appreciation from fans as well as critics, he also enjoyed the feat of his film entering the 100 crore club globally. Ayushmann Khurrana is a well-known Indian actor and singer, celebrated for his roles in Hindi films. He was born on September 14, 1984, in Chandigarh, India. Ayushmann initially gained fame by winning the second season of the reality TV show MTV Roadies in 20041.

He made his film debut in 2012 with the romantic comedy Vicky Donor, where he played a sperm donor. This role earned him the Filmfare Award for Best Male Debut1. Over the years, he has starred in several successful films, including Dum Laga Ke Haisha, Bareilly Ki Barfi, Shubh Mangal Saavdhan, Badhaai Ho, Andhadhun, and Article 151. His performances often highlight social issues and challenge societal norms1. In addition to acting, Ayushmann is also a talented singer. His song “Pani Da Rang” from Vicky Donor won him the Filmfare Award for Best Male Playback Singer1. Recently, he starred in Dream Girl 2, which was a commercial success1.

Owing to his commercial clout given he once had eight consecutive hits, Khurrana has booked 400% returns on his angel investment in The Man Company. The premium men's grooming brand, which has become a household name, is set to be acquired by Emami Ltd. at a valuation of INR 400 crores. Khurrana ventured into the world of business with a strategic investment in The Man Company in 2018. Recognising the growing demand for high-quality grooming products tailored specifically for men, he saw potential in the company’s vision to revolutionise the men’s grooming space in India. Ayushmann's involvement with The Man Company extended beyond monetary investment - with him being a part of campaigns, product innovation and his understanding of the men's lifestyle industry.

"I always believed in The Man Company’s vision & mission statement from the start. It’s such validation to be a part of the brand’s success story and witness its impact on the men's grooming industry. Being an integral part of this journey, both as an investor and as a brand ambassador, has been an incredibly gratifying and insightful experience," said Ayushmann. "Partnering with Ayushmann has been a game-changer for the brand. His belief in our vision and his active involvement as our brand ambassador have been instrumental in our growth journey. Ayushmann's authenticity and passion for the brand have helped us connect deeply with our audience. I also want to express my appreciation for Manan Mehta whose deal making acumen, his acute understanding of business needs and above all his innovative approaches have played a crucial role in shaping the overall success of this collaboration,” said Hitesh Dhingra, Founder of The Man Company.

“At YRF, we have always believed in Ayushmann's potential, not just as an actor, but as a visionary. His journey from being an artist to a successful entrepreneur reflects the spirit of innovation, disruption and creativity. We are proud to have been part of his journey and look forward to seeing him achieve even greater heights,” said Manan Mehta, SVP- Marketing & Merchandising, Yash Raj Films.